If you’ve been reading the articles at Real Deep Dish for a while, you should already know this.
If you just got here, you may be in for a shocker:
But why is Gino’s East crust so yellow?
The secret to their “secret, golden crust”:
Food dye, aka food color, aka egg shade, aka Yolkoline,
aka FDC Yellow #5 and #6.
— update 8-20-2023: Gino’s has modified their frozen pizza recipe, and likely their in-restaurant recipe as well, to use beta carotene as a natural food coloring —
But I swear I can taste the corn!
There’s a reason and it’s not cornmeal.
Don’t believe me? Go to your grocery store freezer aisle and look at the ingredient label on a frozen Gino’s East pizza.
Let me save you the trouble and show you a screenshot from the Gino’s East website:
First, you will notice in the “dough” section of the ingredients, there is NO CORNMEAL, just a combination of wheat and malted barley flours and a bunch of nutrients (aka PIZZA FLOUR or All-Purpose Flour).
Second, you will see that Gino’s uses two kinds of vegetable oil, Olive Oil and…
wait for it…
[UPDATE – It looks like Gino’s has modified their frozen pizza ingredients since I first wrote this article. They’ve changed their food coloring to Beta Carotene, amongst other changes – see below]
Just corn oil? Well, that can’t be all there is to it, can it?
The yellow food color could possibly be messing with your brain,
and some of the dough conditioners (sugar and cream of tartar)
could be messing with the crust texture and flavor a bit,
but yeah, that’s pretty much it.
Deep Dish Pizza DOES NOT Have Cornmeal In It!
The Truth Will Set You Free!
This design is still up on the old CafePress Shop, but if you’re looking for newer items,
or links to deep dish equipment, head over to the RDD SHOP link for more places to go.